Define and execute upon marketing strategy for the Lifecycle Team Analytics & Strategy
Responsible for customer segmentation, targeting and positioning (incl. the alignment across segments & solutions) based on the provided segmentation framework
Accountable to establish a market-oriented value proposition and for the development of key messages, marketing plans/tools/activities and communication of product positioning for specific buyer types
Ensure alignment of plans and messaging with product and corporate brand management
Drive the implementation and execution of the marketing plan and planned activities
Plan and manage customer and affiliate touchpoints to ensure consistent and stakeholder specific messaging across all channels (in alignment with the communication manager)
Establish marketing materials in cooperation with the lifecycle team, service organization and the regions/affiliates
Support affiliate and region-specific marketing activities/projects and coordinate feedback to monitor their implementation and effectiveness
Plan and execute various commercial trainings to ensure market impact (e.g. marketing, sales & brand training)
Ensure close interaction and exchange with training leaders / trainers in order to ensure alignment of training concepts
Marketing bachelor’s degree or similar degree
Extensive experience in marketing (B2B Marketing) and sales experience on a regional or global level
Experience in Healthcare or Life Sciences Industry
Fluent English skills (spoken and written)
Ability to successfully work within cross-functional matrix teams, building vision and strategy, driving and influencing others
Proven track record of strategic agility and ability to make decisions in complex and ambiguous situations
Travelling: 20-30% to other countries
A very renowned company
Über Hays: With over 15 years of experience in the pharmaceutical industry, biotechnology and medical engineering, we know the key contacts at companies that are recruiting for challenging jobs with real potential. The current high demand for staff has opened up exciting opportunities for dedicated professionals looking to develop themselves professionally and to further their careers. As recruitment specialists with an international network of contacts, we can offer you decisive advantages – all completely free of charge. Register with us and reap the benefits of job offers that are both interesting and relevant to your skills and experience.
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