Freelancerprofil: Senior Manager Data Analytics - Lena Lay in Düsseldorf

Senior Manager Data Analytics

Lena Lay | Düsseldorf
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Kategorie(n): Consulting | IT



  • Deutsch (Muttersprache)
  • Englisch (Verhandlungssicher)
  • Niederländisch (Verhandlungssicher)


M.Sc. Economics and Business


Lena is a senior project manager for data management, reporting and analytics projects. She deploys agile methodologies and uses tools that focus on the business user’s needs. She has extensive experience in analysing and defining business and technical requirements and product vision, defining technical concepts, conducting the technical implementation, leading agile teams and manage business and IT stakeholders.
Lena studied International Economics and Business Economics at Erasmus University Rotterdam and Carleton University Ottawa. She worked at PwC for 8 years where she last held a position as a manager within the Technology Consulting practice in the SAP Data Analytics team.


Verfügbar für 3-4 Tage pro Woche


Workstream lead Analytics and project manager for the introduction of S/4HANA Embedded Analytics and strategic reporting with SAP Analytics Cloud – Show & Tell workshops with a total of 11 business teams (from Accounting, Controlling and Retail) to analyse and define business requirements, implementation of standard and non-standard operational reports in an agile project setup, implementation of strategic reports in SAC and trainings for self-service BI

IT project manager for conceptualising and implementing a reporting- and scenario-analysis tool for environmental footprints – development of rapid prototyping approach in SAC, implementation in an agile project setup

Project manager for a proof of concept and implementation of a predictive analytics sales forecast application – application of statistical methods to develop a machine learning logic to forecast sales, automation of the forecast logic in SAP BW and HANA PAL

Conceptualise and lead design thinking workshops to analyse requirements for Controlling and Finance dashboards, development of mock-ups and implementation of prototypes in SAP Analytics Cloud

Introduction of a management reporting for the CFO – requirement analysis, tool selection, reporting strategy, implementation showcase, implementation pilot dashboard and trainings for self-service BI

Stunden- und Tagessatz

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Special expertise:
Agile project management, e.g. Scrum, SAFe
Design Thinking
SAP Analytics Cloud
SAP S/4HANA Embedded Analytics
Predictive Analytics
SAP Analytics Cloud

20200403_DMA_Lena Lay_english_v02.pdf (127 kB)
Hochgeladen am: 03.04.2020
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