As an integrative discipline marketing represents the driver to put the customer at the centre of an organization and to align the range of products/solutions with his needs/goals. In this equation new technologies and a profound service mentality represent key aspects for sustainable value creation. The overall goal lies in maximizing customer satisfaction/loyalty and so profitable growth. This holistic understanding is exactly what makes me love this discipline!
I support companies in developing and executing their marketing and business strategy.
What do I bring to the table? More than 10 years of experience in international companies for technical/complex products for B2B and B2C segments - relevant industries: automotive, building materials, software & hardware, scientific research, machine manufacturing. ( + ) A comprehensive expertise in the field of Marketing along the whole process. Starting with research/analysis, through strategy development and planning into execution and measuring. Here I combine traditional management approaches with digital, agile and collaborative procedures. ( + ) Experience in team leadership and budget management. ( + ) Intercultural competence which helps to tackle the global/local marketing challenge and act across borders.
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