Freelancerprofil: Marketing Consultant (Launch, Brand Awareness, Strategy) - Bianca Winkler in Cottbus

Marketing Consultant (Launch, Brand Awareness, Strategy)

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Bianca Winkler | Cottbus | Remote
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  • Deutsch (Muttersprache)
  • Englisch (Verhandlungssicher)
  • Japanisch (Grundkenntnisse)
  • Spanisch (Gut)
  • Französisch (Grundkenntnisse)


B.A. BWL und Wirtschaftspsychologie


Brand and Marketing strategist with 10+ years experience in Marketing, also Tech Believer.
Experience in managing agencies and budgets, developing scope of work and go-to market as well as integrated B2B and B2C Marketing strategies.

Extensive knowledge of the digital marketing landscape and the ability to link digital and traditional media programs to broader brand building marketing opportunities.
Leveraging a firm grasp on data analytics to earn the right to take creative risks with new marketing approaches.

Strategic and operational working experience in Sports, Music Business, FMCG, regulatory products (Finance), DLT, ICOs and Blockchain. I've had the great fortune of working with clients like Under Armour, DAZN, McFIT, Urban Sports Club,, St. Pauli Football Club, Heineken, Samsung and others.
As a marketing manager I've led interdisciplinary teams through brand creation, GTM strategy, CRM, omnichannel product marketing, social media and partnerships for some of the world's biggest gym, retail, streaming and sports brands.


Erfahrung in Jahren

Social Media
Brand Awareness
Brand Launch
User Journey Design


Bis zu 3 Tage/Woche remote verfügbar / 1 Tag/Woche on site (200km um Cottbus), nach Absprache mindestens zwei zusammenhängende Tage/Woche bei Entfernungen >200km von Cottbus


Freelance Business and Marketing Consultant
Worked for clients such as (Rebranding project), EnneaVC (Travel VC, different projects), Schober (new Website, Content Marketing Strategy), (Business Strategy, CI, Employer Branding), RSG (McFIT’s VC/Incubation, Strategy for a new lifestyle brand), Urban Sports Club (Rebranding), Targus Management Consulting (PR and Brand Awareness) and others.

Marketing Manager – Schober Investment Group
Schober Investments is a family office VC with a long history as European market leader in data selling and management, currently transforming their companies into a fully digital business and investing in digital marketing start-ups and self-funding of digital businesses.
Worked on a blockchain powered data ecosystem and heading all marketing activities.
This includes strategy, PR, paid and performance media, SEO, influencer relations, paid social, owned social, content creation, storytelling, event management etc. as well as budget and resource planning, reporting and business development.

Marketing Manager GSA – DAZN
DAZN Is the first real live sports streaming service with apps for any device. GSA has been the first market worldwide to launch this product. DAZN is a brand of British “Perform Group”.
Results since joining this position:
// Overachieved all subscriber targets for every quarter since launch by minimum 15% with a reduced marketing budget.
// Created brand awareness and constant media presence in GSA through managing partnerships and brand ambassadors
// Reduced churn rate by 50% and improved the user journey as consultant for product development globally.
My responsibilities and tasks include, but are not limited to:
Leading​ the following departments for the DACH region -
Events, CRM, OEM partnerships, Wholesale Brand Deals in GSA region, both on- and offline​.

Senior Social Media Manager - McFIT
Social Media Brand Lead for brands McFIT and QI2 with Team Responsibility for a team of 7​.
McFIT is Europe's largest gym chain with over 230 gyms in currently 5 countries and more than 1.2 mio members.
Qi2 is an advanced supplement brand with lines specifically for women of all fitness levels and for male pro fitness athletes.

Marketing Coordinator GSA – Under Armour
Doubled Brand Awareness in Germany during my time at UA, +600% fans on FB, set up Instagram, Spotify and successfully brought the idea of ARMOUR Camps (HIIT Outdoor Trainings for Consumers) to life.

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