JWT is one of the largest ad agencies in the U.S. and the fourth-biggest in the world. JWTIntelligence, the firms marketing communications network, is a well-known center for provocative thinking. It focuses on identifying changes in the global zeitgeist and revealing cultural shifts: “We make sense of the chaos in a world of hyper-abundant information and constant innovation – finding quality amid the quantity”.
100 Things to Watch in 2011 is a wide-ranging compilation that partly reflects broader shifts the firm has been tracking over the past few years. The list presents interesting trends, from the evolution of the mobile phone into an “everything hub” to the development of counter-trends, for example to balance out the growing immersion in the digital world, people will increasingly embrace face-to-face gatherings and digital downtime.
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