success

Many freelancers operate as just another anonymous resource in the crowded market. Their services lack an identifying mark that stands for something. It is therefore not surprising that, at times, it can be very difficult to prevail in a highly competitive freelance environment. In that sense, building a distinctive image and lasting reputation for your freelancing business can be very beneficial.

Many people make the mistake of thinking that having business cards, a logo, a website, a social media presence, or a slogan for their business means that they have a brand. But they are wrong. Those things, in and of themselves, are not a brand, but they can help build a brand. They serve as a reminder of what your freelancing business stands for. In a nutshell, a brand is what your clients think of when they think of you and your work. Simply being known as a good designer or good programmer is no longer enough. You should rather be known as a designer who provides elegant yet simple work or a programmer who is known for his/her exceptional ability to solve tough problems. Developing a strong brand takes time and effort. Besides exceptional work, building a brand usually requires significant and consistent marketing and PR.

Having a strong freelancing brand can mean the difference when pitching for a project or job. What do you think?

Having success as a freelancer depends on many factors of which I have collected the most important ones (in my opinion) here – that does not mean that having those factors will ensure your success or that success is impossible without them, but they will definitely be more than nice to have.

The idea
A bright idea turned into a realistic business plan is the safest way to achieve success. Refrain from copying existing business plans, be original and offer something special and helpful to potential clients or customers.

Adaptability
Being adaptable is truly important, since freelancing in itself not always runs according to the original plan. First, reality does differ from the business plan, no matter how realistic and elaborated the plan is. Secondly, the surroundings will change with time – the market will change as well as your customers´ expectations. Being prepared for change is key.

Endurance
The first 3 years are said to be the most difficult. Especially the beginning is characterised by the pursuit for clients / customers and a regular or at least reliable income. Even though it gets better with time, endurance and discipline are important factors for achieving lasting success.

Learning to delegate
To delegate sounds easy, but for many people this will turn out to be a difficulty. Delegating is important, because it is so easy to get lost in small, everyday tasks or tasks one does not have the knowledge to handle. Turning to experts will save you the energy to deal with the core of your freelance business.

Commercial skills
The idea is convincing, the technical know-how exists and you do not lack enthusiasm. That is a good start, or the heart of your freelancing success. But the commercial skills are often being underestimated, even though they are the groundwork of your business. Freelancers who do not happen to have an education in business should attend a course or at least spend some time reading technical literature – even if they plan to hire an expert.

Now it´s your turn: Do you agree? Do you have any further suggestions?

From a marketing perspective it makes sense to reduce the risk for prospective customers. It definitely lowers the barriers that prevent people from doing business with you. You give them a compelling reason to buy today without looking bad tomorrow. However, is it feasible for freelancers? This short post on freelance folder provides some arguments for and against making strong guarantees.

“Work-life balance, says Nigel Marsh, is too important to be left in the hands of your employer. At TEDxSydney, Marsh lays out an ideal day balanced between family time, personal time and productivity — and offers some stirring encouragement to make it happen.”

Nigel Marsh is a renowned performance coach who has worked with a great variety of businesses during his career, including some of the world’s top companies. In this TED talk, Nigel speaks from direct personal experience, giving his views on how to get the best out of business, life and those around you.

Enjoy

About this talk: “In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.”

Maintaining and growing a steady stream of clients and job leads is without a doubt the most important aspect of an online worker’s career. Andrew Neitlich, co-author of Guerrilla Marketing for a Bulletproof Career, shares his tips on growing your stream of clients and jobs.

“One of the most important ways to succeed as a freelancer is to understand and get into the opportunity flow…”

The austrian motivation-trainer Peter F. Kinauer found out how to make your professional life more relaxed. He wrote a whole book about it: “So macht Arbeit Spass! 60 Impulse für mehr Motivation im Job”. We put together 9 steps he figured out to ease your working life.

Our life’s get more stressful and a whole lot of general problems stress everybody out. Political problems, climate change and financial crisis all over the world put mental pressure on every person who reads the news. It makes especially the working life easier to remember the positive things in life. This kind of motivation is free and nearly everybody is able to realise it.

Step one: Make yourself smile! You can arrange your office new, e.g. with new decoration.

“zenhabits is one of the top blogs on the internet, and covers: productivity, achieving goals, being organized, motivation, simplifying, hapiness, and successfully implementing good habits…”

personal branding is not an option – it’s crucial to success

“whether you are an employee in a big, medium or small business, or an entrepreneur, or about to enter the workforce, never has it been more important to understand the power of having, maintaining and developing a strong personal brand. never before has there been more ways for you to connect and build your personal brand through digital channels…”

read the full article on six pixels of separation:

“flaming enthusiasm, backed by horse sense and persistence, is the quality that most frequently makes for success.”

dale carnegie

“you only have to do a very few things right in your life so long as you don’t do too many things wrong.”

warren buffet

“a person is a success if they get up in the morning and gets to bed at night and in between does what he wants to do.”

bob dylan

“actually, i’m an overnight success. but it took twenty years.”

monty hall

“success is the ability to go from failure to failure without losing your enthusiasm.”

sir winston churchill