networking

Many freelancers operate as just another anonymous resource in the crowded market. Their services lack an identifying mark that stands for something. It is therefore not surprising that, at times, it can be very difficult to prevail in a highly competitive freelance environment. In that sense, building a distinctive image and lasting reputation for your freelancing business can be very beneficial.

Many people make the mistake of thinking that having business cards, a logo, a website, a social media presence, or a slogan for their business means that they have a brand. But they are wrong. Those things, in and of themselves, are not a brand, but they can help build a brand. They serve as a reminder of what your freelancing business stands for. In a nutshell, a brand is what your clients think of when they think of you and your work. Simply being known as a good designer or good programmer is no longer enough. You should rather be known as a designer who provides elegant yet simple work or a programmer who is known for his/her exceptional ability to solve tough problems. Developing a strong brand takes time and effort. Besides exceptional work, building a brand usually requires significant and consistent marketing and PR.

Having a strong freelancing brand can mean the difference when pitching for a project or job. What do you think?

European accelerator Startupbootcamp launched in Berlin last week:

Startupbootcamp (or “SBC”) is a three month business startup acceleration program that runs quarterly during the year for startups, entrepreneurs and small businesses across Europe to get ready for funding, launching and scaling to European and global markets. By locating startup teams to one of Startupbootcamp’s program offices in Copenhagen, Amsterdam and Dublin, the accelerator focuses on exposing and connecting startups to an expanding community of key mentors and advisors that provide expertise from a multitude of verticals, industries and regions vital in growing a business. Take your startup to the next level and follow in the footsteps of fellow European startup successes such as Skype, XING, Spotify and SoundCloud.

Startupbootcamp – a European startup accelerator from StartupbootcampTV on Vimeo.

“Tom Malone, professor at the MIT Sloan School of Management and author of the HBR article “The Age of Hyperspecialization,” explains why breaking jobs into tiny pieces yields better, faster, cheaper work — and greater flexibility for employees…”

The future of work 2.0

Google+ provides some interesting tools for freelancers, including Google+ Brand Pages. Another aspect of Google+ that freelancers should consider is the Hangouts feature.

Google+ Hangouts is a very interesting social media tool – especially for freelancers. It is one of the unique Google+ features that helps to distinguish Google+ from other social media tools.

If you’re a freelancer, you should think about the various ways that Google+ Hangouts can benefit you as a freelancer. Google+ Hangouts offers a great opportunity for freelancers to connect on a more personal level with individuals they would ordinarily not be able to interact with on a face-to-face basis. Google+ Hangouts are easy to use, versatile, and free of charge.

Here are some ways that freelancers can use Google+ Hangouts:

• Hosting a conference call
• Brainstorming
• Training
• Holding a status meeting
• Networking
• Building a community
• Discussing potential projects with prospective clients (instead of sales calls)
• Collaborating on a group project
• Holding “office hours” for clients

Google+ Hangout sessions can also be recorded, so a team meeting can be shared with absent members at a later date. Also, this means that a training session could potentially be used over and over. In fact, there are countless possibilities for using hangouts. Can you think of Google+ Hangout uses for your own freelancing business? Currently, the only downside is that Google+ Hangouts is limited to ten people (including the person who initiated the hangout). So, if you have a need to connect with more people, you’ll need to use another method of communication.

Interesting TEDTalk by Sherry Turkle on Social Media and its impact on human interaction and communication: Checking email during meetings. Shopping on your smartphone in the middle of class. Texting at funerals. These are a few of the examples that MIT professor Sherry Turkle offered during her TEDTalk, in which she argued that “technology is taking us places we don’t want to go.” Turkle, a psychologist who leads MIT’s Initiative on Technology and Self, believes that while our constant communication and social media engagement does make us more connected, it’s coming at the sacrifice of real conversation. And she thinks that will have some serious consequences for our relationships, our self-perceptions and our emotions.

We’ve built a great widget that has been released and is now available. We would like to take a moment and describe some of the features our widget has and how you might take advantage of it.

Do you offer employment services and solutions, human resource consulting or manage a database for recruitment and permanent placement?

As one of the leading online  project marketplaces in Germany, we’ve been connecting freelance professionals and innovative businesses on our specialized industry platforms since 1999. Benefit from co-branding with projektwerk.

The widget enables you to offer your website visitors a customized project marketplace with valuable, daily updated content. By utilizing the projektwerk widget, you can provide your website visitors with interesting, sector-specific freelance work on individual project basis and simultaneously provide access to the best database for excellent freelance professionals. The widget can easily be added to your website and is totally integrated into the look and feel of your corporate design. No updating or editing necessary – the information is pulled automatically and syndicated over to your site.

Have a look at the widget on two of our partner sites:

For more information please contact:

Daniela Chikato

Mail: d.chikato@projektwerk.de

Phone: 040-43 21 30-36

This post on TechCrunch discusses the fast growth of interest-based social networks and how their emergence may affect top dogs such as Facebook for example. Interest-based social services like Pinterest, Instagram, Thumb, or Foodspotting are raking up new users at the speed of light. According to the author, Jay Jamison, part of their success can be attributed to the fact that these newcomers have a markedly different focus and approach. While traditional social networks focus primarily on users personal relationships, these new kids on the block have in common that they enable the user to focus and organize around their interests first. The crucial difference is probably the users opportunity to express his or her interests in new, engaging ways and the possibility to connect – in an authentic fashion – with people they do not already know.

“This interesting post, published by TechCrunch on February 4^th 2012, does not only remind us of how one of the greatest inventions of our generation has already changed the way we communicate, share information, or shop but also gives us a taste of what is still to come: The Internet is changing the way we work – the web is disrupting labor and transforming the definition of employment as we know it!

The post discusses the rise of the “independent worker”, who is one that operates independently and flexibly in today’s work environment – unattached to any particular company. The author, Nick Cronin, summarizes what he believes are the main factors contributing to this development, how these changes are affecting companies’ hiring processes, and the increasing importance of labor efficiency for maintaining a competitive edge.

“The era of the lean, flexible workforce is here and guess where both companies and independents are increasingly locating each other. Yep: The Internet.”

Read the full post “Labor Efficiency: The next great Internet Disruption” on TechCrunch

In that sense, check out the leading online project marketplace for freelancers and businesses in Germany:

projektwerk

Facebook today announced Timeline, a total redesign of the current profile page. Timeline chronicles your Facebook history and enables you to look at everything that has ever happened in your Facebook lifespan. Here’s a Mashable post that offers some great snapshots of Facebook’s new appearance and discusses some of the novelties. What do you think?

Picture courtesy of Mashable

Some of the new features include:

• “Timeline” – a stream of information about you (the photos you’ve posted, all your status updates, the apps you’ve used, even the places you’ve visited) that scrolls all the way back to your birth.
• You don’t have to just like something – “Facebook Gestures” enables users to express various kinds of reactions or emotions.
• Facebook apps will only ask for permission once to post content on your behalf – before apps had to ask each time before sharing information about you.
• Lightweight or trivial information is going to the “Ticker” – only the more relevant things such as status updates, photos from a wedding or a vacation, or changes in relationship status will appear in your news feed.
• And lastly, you can watch TV and movies, listen to music, and read news with your friends — all within Facebook.

Innovative software and applications from services like Box.net and Huddle.com suggest new concepts for how to work and communicate in the knowledge age and apparently offer an alternative to long-established players like Microsoft or Oracle. Some of these companies seem to be taking collaboration technology past traditional conventions to reshape the way we approach the workday…