According to Elance, the leading US online employment platform, there has been a steady increase in the demand for digital marketing services worldwide. “We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend…”

As stated in the post on, the global use of marketing freelancers has doubled in the last year. Especially the European countries are increasingly hiring digital marketers through the ‘human cloud’. Among these countries, the UK has continued to grow faster than most markets with an increase from April last year of 215%, compared to the global average of 124%. In the past year, digital marketing spend increased in the UK by 279%. Germany (255%), Switzerland (127%) and Austria (270%) also experience dramatic growth.

Top 10 countries hiring digital marketers:

  1. US
  2. Australia
  3. UK
  4. Canada
  5. India
  6. Israel
  7. Denmark
  8. Germany
  9. Spain
  10. Ireland

Top 10 digital marketing skills in demand:

  1. Infographics
  2. Videography (Video production, video editing)
  3. Banner ads
  4. Internet marketing
  5. Blogs
  6. Social media
  7. SEO
  8. SEM
  9. eBooks
  10. Email marketing

Some of the proposed reasons for this surge in demand for digital marketing services include: (Economy) Difficult economic conditions over the last years that have put a strain on marketing budgets, (Flexibility) the increasing variation of marketing disciplines and campaigns in the digital age, (Specialisms) and the necessity for specialized expertise.


This interesting post on Forbes discusses why flexible work arrangements are becoming more and more widespread and what strategies successful freelancers use to stand out from the crowd:

“…the old way of matching available jobs with qualified employees is riddled with inefficiencies. Companies are limited to employees who live close enough to commute, and workers are forced to adapt their unique skills to whatever opportunities they happen to find in the local help-wanted ads. Employees and employers alike end up trying to fit a square peg in a round hole.”

Be human – Every hiring decision is a personal one, so make sure your personality comes through when you contact potential employers.

Highlight your product – The traditional resume is dying. Talented professionals can’t do justice to their skills on a single sheet of paper, which is why many are turning to digital portfolios that go well beyond the written word.

Build your reputation – Contingent, project-based work allows freelancers to assemble a varied work history with verifiable feedback from past clients. It’s never been easier to show off your track record of meeting or exceeding your clients’ needs.

Don’t be shy – As a freelancer you can’t sit back passively; instead, be proactive and contact the job poster to ensure you are considered for the positions you want.

Embrace the new job marketplace – The Web is a tailor-made platform for freelance workers. Online employment sites, such as projektwerk, effectively connect contractors with companies in need of specific talents, allowing freelancers to secure a relatively steady stream of work


Here is an interesting post on Mashable about the influence of social media on talent acquisition. The maturity of social media has reinvented the way recruiting is done, yet many businesses still haven’t figured out how best to integrate and leverage social networks as part of their recruiting and hiring processes. They are continuing to figure out optimal ways to harness the reach of social media and translate its usefulness into results. While social media has been adopted well at the consumer level, the gap between consumer and corporate adoption is widening.

So just how does social media benefit the environment of talent acquisition? Here are five shifts that are taking place now: It’s personal, it’s transparent, it’s no longer just for HR, it’s marketing, it’s being shared.



This interesting article on deskmag discusses the German government’s plan to force freelancers to pay a compulsory retirement ‘contribution’. Will it kill off entrepreneurship and destroy millions of independent careers? At least that’s the opinion of Tim Wessels, an IT specialist from Hamburg who has launched a petition against the so-called “Rewarding Life’s Work” law. With this law, provided it is passed, Freelancers will be forced to pay €350+ a month to support the broken pension system, on top of the €300-€600 they must already pay for health insurance (plus other taxes). Demanding that entrepreneurs fork out at least €650 a month in contributions before they earn a single cent will end innovation in Germany…


Hi all,

today we released a small membership account, called the “Starter” membership!

With this release we have added an additional, flexible membership option to projektwerk.

As a “Starter” you can use projektwerk for only 8€ a month, enabling a more extensive use compared with the “Basic” membership. The “Starter” membership probably suits you if you wish to proactively contact other users now and then and want to publish projects or profiles on a small scale.

Your benefits as a “Starter” user:

  • Contact up to 3 project partners proactively each month – instead of having to wait for requests as a Basic member
  • View complete project descriptions and profiles
  • Receive detailed matching information on suitable project partners
  • Bookmark interesting projects or profiles


  • Publish one profile or project at a time
  • Receive daily updates for interesting new matches
  • Refine your matches with location and relevance filters



The Cisco Connected World Technology Report provides insight into challenges that companies face as they strive to balance current and future employee and business needs amid expanding mobility capabilities, security risks, and technologies.

Cisco examined nearly 3,000 college students and young professionals in an international workforce study and questioned them about their behavior and expectations and looked at how their demands for information access is changing business communication and the future of work.

Among other findings, the 2011 report revealed:

  • One of every 3 college students and young employees believes the Internet is as important as air, water, food, and shelter.
  • Two of five said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • Regarding security-related issues in the workplace, seven of ten employees admitted to knowingly breaking IT policies on a regular basis, and three of five believe they are not responsible for protecting corporate information and devices.

Mobile job searching is on the rise, according to a recent survey by Kelton Research. While smartphones are mainly used to browse the Internet, take photos/video, check email and conduct general search, there is a growing number of people who use their devices to search for work. According to the study, some 86% of smartphone owners said that they would use their phone to find a job; nearly 50% reported that they would even apply to jobs via their mobile phone if they could.

This JIBE infographic shares additional Kelton Research survey data and reveals that jobseekers are increasingly using downtime to hunt for jobs. Unlike traditional methods, mobile job searching can be done anytime and anywhere: Respondents specifically mentioned portability and immediacy as major benefits of applying to jobs via mobile.

What does the rise of mobile job searching mean for businesses? With smartphone usage increasing rapidly – this is definitely a recruiting pool too big to ignore. Companies can attract these tech-savvy jobseekers by optimizing online job boards and making the application process simpler to complete via mobile phone.

Check out the infographic on Would you search for your next job or project with your smartphone?


“Tom Malone, professor at the MIT Sloan School of Management and author of the HBR article “The Age of Hyperspecialization,” explains why breaking jobs into tiny pieces yields better, faster, cheaper work — and greater flexibility for employees…”

The future of work 2.0


“This interesting post, published by TechCrunch on February 4th 2012, does not only remind us of how one of the greatest inventions of our generation has already changed the way we communicate, share information, or shop but also gives us a taste of what is still to come: The Internet is changing the way we work – the web is disrupting labor and transforming the definition of employment as we know it!

The post discusses the rise of the “independent worker”, who is one that operates independently and flexibly in today’s work environment – unattached to any particular company. The author, Nick Cronin, summarizes what he believes are the main factors contributing to this development, how these changes are affecting companies’ hiring processes, and the increasing importance of labor efficiency for maintaining a competitive edge.

“The era of the lean, flexible workforce is here and guess where both companies and independents are increasingly locating each other. Yep: The Internet.”


Read the full post “Labor Efficiency: The next great Internet Disruption” on TechCrunch


In that sense, check out the leading online project marketplace for freelancers and businesses in Germany:



According to an article on (2011), the job market for freelance technologists is continuously growing. Research company Forrester Research estimates the total U.S. business and government spending on IT goods and services to grow to $876 billion in 2012, up 8.8% from 2011 and a 16.2% increase over 2010 levels. Read the full post here: