According to a recent survey from office services firm Regus, SMB’s are increasingly successful at customer acquisition via social networks. Bigger firms, despite a generally larger marketing budget, are not quite as successful in social acquisition.

While customer service and interaction remains the main function, more and more companies utilize social networks for acquisition and retention. Because of its sizeable business opportunities, social marketing will continue to grow. Read the full article on emarketer.

image: courtesy of emarkete

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