Newest studies (by White Horse) have shown that in the B2B section almost 60% of the companies do not make use of social media frequently. This contact support is either used only on a basic level (45%) or not performed at all (14%).

B2B businesses do not put any interest (36%) in social media opportunities or due to lack of education (almost a quarter) do not try to establish a regular social media presence. The B2C sector however is a lot more engaged in social media presences like social networks, mobile applications or company blogs.

Reasons for this are more traditional views and attitudes of the Business-to-Business marketers as well as the perception of irrelevance. You can look at some more results, descriptions and explanations of the social media significance here.