Freelancing is all about making positive connections and building relationships. The more a freelancer is viewed as someone who has comprehensive and authoritative knowledge, the easier it becomes for him or her to connect with potential customers. Question & Answer sites offer just another way to connect online and establish oneself as an expert in a certain field. Depending on the site, freelancers may get the following benefits from participating in a Q&A site:

• Branding – probably one of the biggest benefits that a Q&A site offers is that it gives freelancers the opportunity to brand themselves as experts in a particular field by creating well-written and informative answers.

• SEO – some Q&A sites are indexed by search engines and provide SEO benefits to the users.

• Traffic – well-written and informative answers can attract other users to a freelancer’s profile, which should include a link to their own freelance website.

• Connections – participating in a Q&A site gives freelancers the chance to interact and build connections with others.