According to Elance, the leading US online employment platform, there has been a steady increase in the demand for digital marketing services worldwide. “We’ve seen a 106% increase in digital marketing jobs posted on Elance for the 12 months leading up to March 2012. There has also been a 215% increase in marketing jobs completed and a 188% increase in client spend…”
As stated in the post on econsultancy.com, the global use of marketing freelancers has doubled in the last year. Especially the European countries are increasingly hiring digital marketers through the ‘human cloud’. Among these countries, the UK has continued to grow faster than most markets with an increase from April last year of 215%, compared to the global average of 124%. In the past year, digital marketing spend increased in the UK by 279%. Germany (255%), Switzerland (127%) and Austria (270%) also experience dramatic growth.
Top 10 countries hiring digital marketers:
- US
- Australia
- UK
- Canada
- India
- Israel
- Denmark
- Germany
- Spain
- Ireland
Top 10 digital marketing skills in demand:
- Infographics
- Videography (Video production, video editing)
- Banner ads
- Internet marketing
- Blogs
- Social media
- SEO
- SEM
- eBooks
- Email marketing
Some of the proposed reasons for this surge in demand for digital marketing services include: (Economy) Difficult economic conditions over the last years that have put a strain on marketing budgets, (Flexibility) the increasing variation of marketing disciplines and campaigns in the digital age, (Specialisms) and the necessity for specialized expertise.
