fashion

On January 18, 2011, the “The Denim Day by Sportswear International” is taking place in Berlin – a date that you definitely should not miss.

Take the one-time chance and meet the leading players of the worldwide jeans and denim community on the eve of Bread & Butter fair, just before the next season´s opening on January 18, 2011.

Get exclusive insight into the world of denim and discuss with the following most sophisticated denim experts:

Karl-Heinz Müller, BREAD & BUTTER
Adriano Goldschmied, Citizens of Humanity
Nigel Cabourn, Nigel Cabourn
Shubhankar Ray, G-Star
Augusto Romano, Meltin’Pot
Donna Ida Thornton, Donna Ida
Jason Denham, Denham The Jeanmaker
Andy Dunkley, Lee Cooper
Hakan Ström, Cheap Monday
Dieter Jacobfeuerborn, VF Group
Leon Keyworth, Denim Consultant
Nish Soneji, Pepe Jeans
Miles Gray, Monkee Genes
Ruppert Bodmeier, Hermes NexTec
Wolf Jochen Schulte-Hillen, SH Selection
Maurizio Donadi, Levi´s XX
Marco Lucietti, Isko
Gulperi Erkanli, Bossa Denim & Sportswear
Alberto Candiani, TRC Candiani
Panos Sofianos, Denim Valley by Tejidos Royo
Axel Dammler, iconkids & youth
Evelyn Hammerström, Jades Düsseldorf
Sam Benavraham, Atrium New York
Amy Leverton and Helen Job, Stylesight

Special Guest: Lapo Elkann and Leopoldo Durante, Care Label

On topics such as:
Generation Z – Who is your next denim consumer?
To hit the right Jeans Price-point – From premium back to 39 €-jeans?
The Raw Material – Are cotton and fiber prices destroying any profitable margin?
Governmental Currency Protection – Boon and bane of worldwide trade
And many more!
More information, a detailed program and registration form are available online under www.conferencegroup.de/denimday11.

Contact:
The Conference Group GmbH
Eva Wick,
Phone: + 49 (0) 69/7595-3022
Fax: + 49 (0) 69/7595-3030
E-Mail: eva.wick@conferencegroup.de
Internet www.conferencegroup.de

When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the “SEO Starter Guide” has finally been updated.

Feel free to download the “SEO Starter Guide” by Google here and start optimizing your fashion shop right away.

Do you know ft-insite.com?
ft-insite.com is one of the few free-access professional online trend portals with a first trend forecast 18 months before each selling season: with exciting news and events from the area trends. In addition to the fashion trends Books as a unique forecasting and styling package, users of fashion trends also find here the most important silhouettes for download in vectorized form as an added value.
looking forward to this new partnership and the newest trend informations.

projektwerk Fashion is very much looking forward to presenting a new cooperation partner: the fashion community styleranking. At styleranking, exciting projects of projektwerk Fashion project will now be regularly presented and editorially promoted. styleranking is a portal for fashion-conscious young people. At style ranking (www.styleranking.de), members present images of their outfits, evaluate styles and exchange fashion styles and trends.

According to Bild.de, the styleranking fashion blog is one of the most important of its kind in the world. Every day in the editorial fashion blog (blog.styleranking.de), all the latest fashion trends are discussed by a fashion editorial, exciting designers are interviewed or exciting shopping guides are published for international cities – all in a very Web 2.0 style. styleranking covers important and significant events like the Fashion Weeks in New York, Paris or Berlin, the international shoe fair GDS or the world’s largest street fashion show in Krefeld. The well-known bloggette Julia Basagic from Vienna writes the weekly column “Hello Monday.” In addition, regular columns are offered, such as that of fashion blogger Sarah Steidel from Munich “Experiences of a Fashion Junkie,” and Susan Fengler writes from and about the fashion metropolis New York City. There’s also a design series called “Apfel-Päckchen” (Apple Pack), in which Mia Klöting writes about stylish and new technology products. She covers innovative phones, tablet PCs or laptops with an emphasis on lifestyle aspects and design. ”

In addition, styleranking runs a job portal for fashion jobs called (www.stylejobber.com)

The focus of all activities of styleranking, therefore, is on the exchange of fashion, lifestyle, trends and style ideas. For members and readers, styleranking is inspiration, for fashion manufacturers and distributors, it’s a relevant advertising environment and for up-and-coming designers, it is a voice and launch pad.

Find out more here:

http://www.styleranking.de
http://blog.styleranking.de
http://www.stylejobber.de

Sportswear International is the only global industry publication that focuses on denim, sportswear, casual, sophisticated and contemporary fashion. Providing inside information, trend reports, stories about top stores and most influential players and labels, stunning fashion shoots and invaluable insight into the workings and offerings of an ever-changing industry, Sportswear International is the must-read style bible of anyone, anywhere who works in the casual fashion sector. Retailers, designers, manufacturers, marketers, agents, importers, ad agencies and trend makers are our readers.

Founded in 1975, Sportswear International with it’s six annual issues and specialty supplements and several books serve as must-have tools for thousands of fashion insiders worldwide. Now distributed on all six developed continents and with more than 30 years of reporting experience, Sportswear International the only magazine of its kind. We are sure that a lot of information for our fashion projektwerk users will be inside.

www.sportswearnet.com

An older but still good article on emarketer.com shows that Internet usage by people over 62 is increasing dramatically and that especially online shopping is becoming more and more popular for them. So far, however, e-commerce has been staying away from the age bracket.

62+ as A Target Group

It’s actually a paradox that e-commerce is catering to the needs of younger people because: They don’t have the money! Who can afford a luxurious automatic espresso machine or an expensive digital camera at the age of 25? What’s more, they don’t have the time! Who can afford to travel extensively or go shopping during the day at the age of 40? According to eMarketer, it’s particularly older people who are active on the Internet who are well-to-do. Many of the people over the age of 60 are still working and have good incomes. Or they are no longer working and have time to spend money. The annual growth of the Internet users over the age of 62 currently amounts to 7.6% in the USA. Which means good prospects for online business.

How Do I Reach Older Consumers?

Older customers should never be treated as “old”. Nobody wants to feel old. However, what should be considered is the increased need for security by people over the age of 60. Simple functionality and an easy order handling that inspires confidence are thus essential. Test reports and a seal of approval, faces and background information about the company also help to create trust and pull back the shop’s veil of anonymity. Since all of this also applies to younger people, the design of a webshop can and should be catered to the needs of older customers from the very beginning.

Of course, not every product works in all age groups. Use appropriate teasers on your start page to attract your different age groups and which point shoppers to the relevant items.

TM fashion guide – die Suchmaschine für das Fashionbusiness

Mode ist einer der bedeutendsten Wirtschaftszweige. Entsprechend groß sind die Anforderungen an den Handel. Die erfolgreiche Vermarktung von Mode reicht von der Kollektionsauswahl bis hin zur Logistik.

TM fashion guide vernetzt das gesamte Fashionbusiness zu einer einzigartigen Suchmaschine, die dem Handel von der detaillierten Markenübersicht bis zum Kassensystem alle detaillierten Informationen bietet.

Das Angebot von TM fashion guide besteht dabei aus Segment bezogenen Jahrbüchern und einem umfassenden Onlineportal. Die Printausgaben geben dem Entscheider einen einmaligen Überblick über das jeweilige Segment in einer kompakten und hochqualifizierten Form, wie es nur ein Buch leisten kann – von der Branchenübersicht, Fachlexikon, Praxiswissen bis hin zu konkreten Produkt- und Hersteller-Informationen.

TM fashion guide.com vereint alle relevanten Segmente und gibt dem User als Portal die aktuellen und detaillierten Informationen aus der Branche – von der Marke über den Hersteller bis zur Showroom-Adresse. Das Portal vernetzt die Modecentren und Messen international. Tägliche News und der wöchentliche Newsletter informieren den Entscheider umfassend über das Branchengeschehen.

www.tm-fashionguide.com

TM fashion guide – the search engine for the fashion business

Fashion is one of the most important economic sectors. And the demands in retail are correspondingly high. The successful marketing of fashion ranges from the selection of collections to logistics.

TM fashion guide networks the entire fashion business into a unique search engine that provides retailers with all the detailed information they need, from a detailed brand overview to a check-out system.

The TM fashion guide offer consists of segment-related yearbooks and a comprehensive online portal. The print editions give decision makers a unique overview of the segment in a compact and highly qualified form, which only a book can do – from the industry overview, glossary, practical to concrete product and manufacturer information.

TM fashion guide.com combines all relevant segments, providing the user a portal for current and detailed information from the industry – ranging from the brand and producer to the showroom address. The portal links the fashion centers and trade shows internationally. Daily news and the weekly newsletter inform decision-makers comprehensively about what’s going on in the industry.

www.tm-fashionguide.com

The good old advertising sign has outlived its usefulness. As reported recently in paidContent.org, the use of conventional online advertising media such as banners and pop-ups is expected to decline significantly in coming years. You, too, should explore new ways of acquiring and retaining customers. In addition to newsletters, search engine optimisation and promotions, social networks and social media tools are especially useful in allowing you – inexpensively – to get closer to your target audience and increase awareness of your online shop. Social Media Optimisation (SMO) is the new strategy for success. In this series of articles, we will portray the most important opportunities for socially marketing your online shop. This first article focuses on weblogs.

Blogs as Marketing Channel

Weblogs are currently the most important channels for effective dialogue with specific target groups. There is nothing simpler than creating and maintaining a blog – a digital diary. Weblogs are topic-specific, extremely dynamic and interactive. We no longer live in the era of enlightened webmasters sharing their expertise with timid Internet novices. Nowadays, everyone is participating and – potentially – they can all spread the word about your products or services.
Purpose and Benefit of Your Corporate Blog

In your corporate blog, you can address everything related to your business. Write about the products in your shop, details on manufacturers or production methods, your market pursuits, or aspects of your everyday business life which are interesting, amusing or exciting. Interesting blogs are cited and linked by fellow bloggers. As a result, you will enhance your recognition and attract the attention of Google: after all, being linked means being relevant. And being relevant means being successful! If your weblog has a different domain than your shop, you can link them to one another for added mutual benefit.

Blogging does not merely entail permitting comments – you should also name pages which contain links to your blog. Many blog services offer a trackback function which allows you to monitor instances of linking. By the way, comments can serve as a meaningful feedback tool. Even negative feedback is good feedback. It tells you what your target group feels needs improvement and what they want in the future – and you stand out above the crowd by being transparent.

Publicise Your Corporate Blog

Draw attention to your blog by mentioning it in a newsletter, for example. In addition, surf the Web to find blogs and forums about your industry. Link to them and participate in discussions. But be careful: relevance is key here, as well; otherwise, you will quickly acquire a bad reputation as a spammer. To become a true member of the community, conduct yourself as a leader of opinion. Keep in mind that people dislike the buying of backlinks (links on other websites which link back to your own site).
Integrate a Blog in Your Shop or Your Website

Available external blog systems are for example:

• WordPress (very popular)
• Serendipity
• Textpattern
• Movable Type (only gratis for private use)
• ExpressionEngine (for commercial use)

Dear User,
projektwerk.com/fashion is since 11th of January 2010 officially online. Projektwerk.com/fashion offers you a great and easy possibility to get in contact with projects ore freelancers.

Are you looking for a project?
Are you looking for a freelancer?

Then check the new website of projektwerk. Please check www.projektwerk.com/fashion. Get registrated with a profile till the end of January and get the first 3 month for free.
Support us to support you

Many thanks in advance
Josy and Tanja