When it comes to search engine optimisation there are a lot of different opinions. Which actions are recommended? What improves a shop’s ranking and what is counterproductive? It’s always interesting when Google themselves speaks up and tells us their point of view. A few weeks ago it was that time again: the “SEO Starter Guide” has finally been updated.

Feel free to download the “SEO Starter Guide” by Google here and start optimizing your fashion shop right away.