design

A few days ago Adobe not only officially unveiled the next version of its Creative Suite – Adobe CS6 – but also introduced its Creative Cloud offerings. According to Adobe, its new subscription service is “the digital hub that lets you download and install every Adobe Creative Suit 6 application; access online services for file sharing, collaboration, and publishing; and benefit from new apps and features as soon as they’re released…”

Although you can purchase CS products individually through online and retail stores, Adobe believes that Creative Cloud is a better way to get your desktop tools because you get access to the latest updates and features as soon as they’re available. In addition to providing maximum flexibility, members benefit from significantly lower upfront costs. Creative Cloud also includes new Internet-based services and enables the delivery of high-impact content experiences such as interactive websites and stunning digital magazines…

Anna Clea Skoluda is a freelance art director and designer and has a background in advertising. Here, she answers some questions concerning difficult customers, the perfect team and plans for the future. All further information you will find here: www.anna-clea.de.

What was the most interesting project you have implemented?
Every project that I deal with is 100% interesting in the implementation phase. If I would not feel this way, the only thing that could help would be an oversized payment.

What was the most difficult experience you have had with a customer?
None. Every customer requires to be attended to optimally. Especially the customers with the smallest wallet. Which actually is kind of funny.

What was the biggest challenge that you had to face?
Professionally: The transition from being a freelancer in advertising to being self-employed as a designer. But it was the thought, really, that was the challenge, since everything went smoothly thanks to some lucky coincidences.

Are there customers for whom you would not work?
Possibly. That would be a spontaneous decision.

What does the client of your dreams look like?
Tasteful. Or did you mean which hair colour..?

Which qualifications characterise your dream team?
Fun, diligence and creativity.

What was your best performance for free?
I do not work at no charge. No payment = no respect for performance.

How long have you been in the business?
Since the 1. semester.

How often have you changed your specialization?
Once: From advertising to design. Thankfully, there has been and still is continuous further development.

Can you imagine to take another job?
Yes, the area of creativity is infinite.

What will you do in 10 years?
Beautiful things.