creative

A few days ago Adobe not only officially unveiled the next version of its Creative Suite – Adobe CS6 – but also introduced its Creative Cloud offerings. According to Adobe, its new subscription service is “the digital hub that lets you download and install every Adobe Creative Suit 6 application; access online services for file sharing, collaboration, and publishing; and benefit from new apps and features as soon as they’re released…”

Although you can purchase CS products individually through online and retail stores, Adobe believes that Creative Cloud is a better way to get your desktop tools because you get access to the latest updates and features as soon as they’re available. In addition to providing maximum flexibility, members benefit from significantly lower upfront costs. Creative Cloud also includes new Internet-based services and enables the delivery of high-impact content experiences such as interactive websites and stunning digital magazines…

Anyone who wants to achieve the attention of a target group member and acquire a potential customer in a highly competitive market should design creative online ads, says a new survey. According to the survey, a quarter of the respondents said that the actual ads in the internet were neither entertaining nor humorous. This is not a new problem, it has existed for years. The “perfect mix” would be made of entertainment and humor, but some information is also welcome.

Many internet users do have a clearly defined image of a good advertisement in their heads:

• 40 percent like it humorous
• 35 percent like to see informative advertisements
• 18 percent like entertaining advertisements

What nobody likes are annoying and disturbing advertisements.

When asked what they think about trends in the online advertising market in a recent study, experts from the branch confirmed the desires of the users: 47 percent of those questioned really appreciate the creativity in online advertises. The creativity is even more important than Multi-Channel-Tracking or retargeting.

This survey was conducted among 6500 internet users. The survey was managed by Fitkau & Maaß on behalf of eprofessional.

Seen at: internetworld.de

Even though the capital investment in social media advertising is rising, every second company questions the prosperity. Half of the members of the World Federation of Advertisers (WFA) are not sure if it’s worth it to invest furthermore in facebook, twitter, xing or other social networks. Advertisement in social networks can be e.g. a xing profile, a business account on twitter, a group on facebook, a typical advert on the homepage or the like.

So the is it really lucrative to call the customers attention on social media platforms?

The conclusion of the survey Value of a Fan by Millward Brown is that 23% of the members of the WFA think that it is profit-making to invest in advertisement on social media websites. There again 27% say that the cost-effectiveness is at an average or lower. Admittedly 96% of the respondents at last the investment in social media advertising but per contrast one quarter named that working on fan-pages claims more time and money than assessed.

The companies have nearly all the same aims: 85% said that they want to narrow the brand-loyalty of the people using social networks to their corporations as well as they are trying to get more information about their target audience. 80% want to heighten the number of their intercessors.

The combined members of the WMA represent 90% of the expenditures in marketing and public relations worldwide. Basis of the survey is a poll on marketing-guarantors of 24 multinational companies and 3.687 brand-fans of the companies. Questioned was the engagement they put on social media.

1.    KISS
Keep it short and simple! This is what KISS means. It is a very basic rule in communication. Consumers do not like to read long texts. They must understand your message in 5 seconds.

2.    Do not sell the product, sell its benefits
Most ads are simply descriptive, they explain what the product or service is about.
Example: If you drink this water you won’t be thirsty any more. This is not very unique, because water can always satisfy your thirst. A benefit could be, if you drink this water your digestion will work better or you will feel fit.

3.    Communicate to peoples basic needs
Nowadays a lot of advertisers count on the famous slogan “sex sells”. Here you’ll find Maslow’s Hierarchy of needs and see why this is:

a) Physiological Needs
Food, water, air, shelter, sex

b) Safety and Security Needs
Protection, order, stability

c) social needs
affection, friendships, belonging

d) ego needs
prestige, status, self-esteem

e) self-actualization
self-fulfillment

Advertisements help for promoting new products effectively. Nowadays there are a lot of funny and creative advertisements. Here you can see some of them. Enjoy!

Many aspire to be a writer, but how exactly do you go about becoming a freelance writer and why would a person choose this path?

The dream of writing is becoming more attainable for a larger group of people. The technological advances broadened the ways of communication between people – especially the internet has helped making writing accessible to nearly everyone. Due to this an increasing number of writers are now able to see their words published. Freelance writing might be the answer for those who haven’t been able to publish a book yet, who have lost a job and need an income, or for writers who simply want to explore the world of writing.

Why become a freelance writer?

• a freelance writer is self-employed and able to write for any publication or company
  
• fewer author’s dreams of publishing a book are becoming reality so a lot of them turn to freelance writing to fulfill their passion in writing
  
• freelance writing is a way to stay connected and up to date to the publishing world
• to stay in contact with other talented writers might help to improve your skills
• for all practical purposes it’s good that freelance writers can choose their working hours
  
• to have control over what you spend your time on can be pretty appealing
  
• how profitable the jobs are, is based on how much a freelancer chooses to work e.g. with higher pay for more articles
  
• freelance writing is so appealing because your are your own boss – this can be motivating for people who are driven, creative, goal-setters and people who won’t fail to meet deadlines
  

Nevertheless freelance writing can be a downfall for those who need a lot of guidance and another person telling them which work needs to be done, and especially when it has to be done in a project. Freelance writing is a lifestyle built around words and creativity combined with long working hours. It can be a stressful job but passionated writers are definitely proud when their work is being published.

You are a freelance writer knowing more reasons for a career like that? Do you agree with this article? Feel free to comment and leave a reply!

Article based on: www.suite101.com

Business cards should have a special character, to be effective. If you don’t have any idea, how to design your business cards, here are some highly creative examples:

found on: http://www.designzzz.com/

Here are some very creative designs for packages, found on webdesignersblog

As a creative freelancer, like writer, musician, artis and so on, you need to generate projects with a few big organsisations to guarantee the commission.

A suggestion: Hence a blog about blogging strategies for freelance creatives and try to attract attention and new business. Here is a diagram which might help:

origin: jonvagg

Tripwiremagazine collected some amazing and useful Apps fpr Apple’s coolest new toy. “As with the iPhone, it will no doubt change the way we interact with the web, even when we’re not on the go. Looking past the cool factor of the iPad, you’ll probably want to know what apps are available that will actually be useful in the realm of the design world.”

Some of them, we would like to present here:

Adobe Ideas is a digital sketchbook

With OmniGraffle you can create quick diagramms

Autodesk SketchBook Pro for iPad is a professional-grade paint and drawing application

ArtRage makes it easy to produce natural looking artworks

More Apps you’ll find here: tripwiremagazine.com