Anyone who wants to achieve the attention of a target group member and acquire a potential customer in a highly competitive market should design creative online ads, says a new survey. According to the survey, a quarter of the respondents said that the actual ads in the internet were neither entertaining nor humorous. This is not a new problem, it has existed for years. The “perfect mix” would be made of entertainment and humor, but some information is also welcome.

Many internet users do have a clearly defined image of a good advertisement in their heads:

• 40 percent like it humorous
• 35 percent like to see informative advertisements
• 18 percent like entertaining advertisements

What nobody likes are annoying and disturbing advertisements.

When asked what they think about trends in the online advertising market in a recent study, experts from the branch confirmed the desires of the users: 47 percent of those questioned really appreciate the creativity in online advertises. The creativity is even more important than Multi-Channel-Tracking or retargeting.

This survey was conducted among 6500 internet users. The survey was managed by Fitkau & Maaß on behalf of eprofessional.

Seen at: internetworld.de