To fall back on internationally established project management standards helps to optimize competitiveness
The competence concerning the planning and controlling of projects is more limited in German creative agencies than in the majority of other industries. There, international management standards have already been established says the Hamburg-based project-management enterprise PM Firefighters based on a recent market monitoring. Facing the difficult market environment, advertising, public relations and internet agencies currently bet on structural adjustments, thus neglecting the potential to enhance the efficiency of the agency, the optimization of internal processes and management skills can present.
Often, the agencies´ project management focuses on schedule and cost management, which causes important sections to remain uncontrolled and creates typical but avoidable friction losses. Optimization potential especially exists in the sector of resource management. It regulates backlogs and continuous bottlenecks alike and helps improving the creative products´ quality as well as employee motivation.
Another relevant sector is the stakeholder management, whose role it is to control the information flow and integrate those involved in the project individually.
The objective should be to create the greatest amount of cooperativeness on all sides and to avoid the proverbial last minute changes. Change management – the question who can make which changes when – is a part of project management that, according to PM Firefighters, has already been incorporated by other industries.
This also holds true for the so called `lessons-learned-process´ that systematically analyses and documents experiences subsequent to the completion of a project and thus prevents the repetition of mistakes.
„Many CEOs and budget managers are concerned that a far-reaching project management will limit the company´s creativity and flexibility. But the opposite is true!” Hauke Thun, CEO of PM Firefighters, emphasises. „Professional approaches relieve the creatives from administrative processes, which generates more free space for high-quality campaigns and promotes the agency´s competitiveness.“
About PM Firefighters
PM Firefighters Project Management Ltd., which is based in Hamburg, was founded 2003 and has specialized in the management of operative project tasks for medium-sized companies and major enterprises.
The objective is the successful completion of challenging projects, particularly in critical situations. Another business area is the insourcing of lacking project management capacities on the client side. PMFF works intersectoral with references from the industries media/IT, telecommunications, medical technology and trade.
Please address any queries to: Frank Plümer l plümer)communications
Tel. 0049/40/35 70 13 50 l E-Mail: fp@pluemercommunications.de
