Newest studies (by White Horse) have shown that in the B2B section almost 60% of the companies do not make use of social media frequently. This contact support is either used only on a basic level (45%) or not performed at all (14%).

B2B businesses do not put any interest (36%) in social media opportunities or due to lack of education (almost a quarter) do not try to establish a regular social media presence. The B2C sector however is a lot more engaged in social media presences like social networks, mobile applications or company blogs.

Reasons for this are more traditional views and attitudes of the Business-to-Business marketers as well as the perception of irrelevance. You can look at some more results, descriptions and explanations of the social media significance here.



“if you’re job hunting, you may be tired of everyone telling you to network, network, network. sorry. but it’s a fact: networking is the no. 1 way to find a job. and now, thanks to a new invention you may have heard of, “the internet,” you have a bigger and better way to network: social media …”

“if you can’t tweet, you might get beat — in the job hunt, that is. the landscape of today’s job market is shifting, and the shift favors individuals who are savvy in social media…” …read full article.