According to a recent survey from office services firm Regus, SMB’s are increasingly successful at customer acquisition via social networks. Bigger firms, despite a generally larger marketing budget, are not quite as successful in social acquisition. While customer service and interaction remains the main function, more and more companies utilize social networks for acquisition and retention. Because of its sizeable business opportunities, social marketing will continue to grow. Read the full article on emarketer.

image: courtesy of emarketer

After slightly descending project postings on projektwerk.de in May, the overall positive trend continues. In particular, the number of SAP projects hit a record high in June: figures mount up to 296 projects in 2010 compared to 110 projects in June 2009.

This growth is due to an unexpectedly strong business year for SAP – as the German software developer was able to increase it’s turnover considerably in the first quarter of 2010. This significant upward development can be attributed to the after-effects of the economic crisis, which drives many companies to restructure operations. This, in turn, leads to heavy investments in the IT sector.

However, not only SAP projects on projektwerk.de show an upward trend.

According to BITKOM, the German Association for Information Technology, the expectations concerning the tendency of the ICT sector’s financial situation rose by 71 percent in the second quarter of 2010.

“The BITKOM-industry is expecting further growth”, says BITKOM chairman Scheer. This is partly due to the necessity of upgrading such infrastructures as electricity supply, government agency networks, and the educational system. Nevertheless, such improvements are only manageable with sufficient specialists available to get the work done. As part of this development, the demand for IT-professionals and freelancers will increase significantly. According to BITKOM there are about 20,000 vacant positions in the ICT sector – every third company listed in the BITKOM Index is complaining about a lack of experts, negatively affecting their performance and business development.

Managing Director of projektwerk GmbH, Dr. Christiane Strasse, sees significant advantages for IT freelancers: “Based on our figures, we can say with certainty that the recovery of the IT market will further continue as more investments will be made. Another important factor is the lack of experts. However, this deficiency can be optimally offset by utilizing freelancers.”

Dr. Strasse’s assessment is consitent with that of other experts such as U.S. market leader Elance. Elance’s quarterly online talent report shows the high demand for IT skills. The company’s data demonstrates that businesses are increasingly turning to online talent, which is an important and thriving employment segment, to drive their economic recovery.

Source: http://www.bitkom.org/64402_64224.aspx

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not surprisingly, the u.s. is still far ahead of germany and the rest of the world in terms of entrepreneurship. this interesting chart, produced by grasshopper, compares the u.s. portion of gdp (gross domestic product) that comes from entrepreneurship against that of major european countries.

entrepreneural activity in the u.s. (as a percentage of gdp) lies at 11.3%, compared to 6.3% in germany for example. also worth mentioning is how “would-be” entrepreneurs perceive starting a new business in the current economy: according to the data provided, entrepreneurs in the u.s. feel far more optimistic about starting a new business in the near future and foster much less fear of failure.

in addition, the graphic depicts the percentage of enterprises by size, native vs. foreign-born self-employed and the overall difficulty entrepreneurs face when starting a new business.

image by theeducatedentrepreneur.com

check out the full size infographic here.

Batching all the similar tasks you have to handle in a certain period can be a very useful support to get work done more easily.

In other words you can work smarter if you do tasks that aim in the same direction at a specific time of the day respectively of the week. This means for example that you do your customer support at a certain block of time and then go on to the next. This keeps you into the subject and you don’t have to switch between them during the day again. Some more points are elaborated here.

The number of open projects for freelancers in U.K. is rising constantly. Almost a quarter of the five million freelancers in the country are in this business no longer than two years. Half of those 1.2 million have been their own boss for even less than a year. The number seems to be rising since beginning of the recession 2008.

Also in America more people start employing their selves which gets obvious when looking at numbers from the U.S. market.

source: moneyexpert, odesk

project-related work requires very different talents and capabilities. the lack of such capacity creates inefficiencies. by utilizing a community of people with similar issues and needs, these inefficiencies can be minimized through collaboration. co-working spaces enable efficient teamwork by bringing people together in a shared working environment. this interesting post on mashable gives a great overview of why co-working makes so much sense for businesses…

image by mashable

why co-working makes sense for small businesses

as the nytimes reports, the workforce is becoming increasingly comfortable with the changing nature of work as it is…”becoming more temporary and project-based, with workers increasingly functioning as free agents and no longer being governed by traditional long-term employer-employee relationships…”. it’s a development that first began in the 90’s but recently gained some momentum.

wsj: with the increase of victims of the economic collapse, freelancing and consulting has taken on an entrepreneurial air. nearly 25 percent of US workers are either part time or full time freelancers, consultants, free agents or contractors.

to be successful in this self starting and competitive career there are rules that help create a successful freelancing occupation:

• freelancers can no longer think short term. to be prosperous, they have to be aggressive about staying up to date in their field.

• joining networks can also be an advantage in acquiring referrals and creating more opportunities.

• an air of professionalism is required to be accomplished in the freelancing world. one way of doing this is by having a private space (home office).

• freelancing can no longer be seen as a job but as a business. the mind-set of an entrepreneur is neccessary.

anybody can become a consultant or freelancer. but not everybody does it well. here’s what you need to know to thrive:

read full post on wsj: How to Succeed in the Age of Going Solo

the wsj reports that employers remain reluctant to hiring. many companies state meager consumer spending as the main cause for their despondence. according to a blue chip ceo, “hiring is a chicken and egg dilemma” indicating that new jobs have to be created to spur consumption and encourage companies to employ new staff. however, the announced us government’s assistance has provided a little spurt of hope. temporary staffing firms are continuously experiencing good growth in the us, suggesting that job hunters are increasingly considering alternatives.